Josh Kolm

Grey Canada might need to break out the lemon slices and salt shakers, as it will be seeing a lot more of Tequila Herradura.

The agency’s Toronto office has been given the assignment to handle all digital CRM and below-the-line activities for the Brown Forman-owned premium tequila brand, incorporating social, digital and some shopper activation work.

http://strategyonline.ca/2015/03/27/grey-wins-global-tequila-account/